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Introduction to Marketing

Saturday, November 13, 2021 at 1:00 PM until 2:00 PMGTB Standard Time UTC +02:00

Marketing, demystified: Many people equate Marketing to Advertising and Social media, and while they are an integral part of it, there’s more that happens behind the curtains. This Introduction to Marketing mock lecture will help prospective students understand the Marketing process and its strategic role within the organization to establish and promote band positioning built on an understanding of Consumer Behavior first. The session will also give students insight into how we use the flipped classroom at AUBG to assure better understanding and a more engaging educational experience. Ultimately, we will review professional opportunities after graduation for the ones who are interested in this area of study.

Professor Rossen Petkov

Registration is no longer available because the registration deadline has passed.

Lyubomir Yanchev, Class of 2025

"The campus is like a small town with people from all over the world, everyone doing something small for others and the community as a whole."

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